Why Lucid How It Works Smile Simulator Our Story Pricing Talk to Dr. Donelson, DMD FAGD Schedule Platform Demo
REAL-TIME DASHBOARDS·SMILE SIMULATOR·AI RECEPTIONIST·COST PER ACQUISITION·REVENUE PER PATIENT·NEW PATIENT TRACKING·NO BLACK BOXES·CLEAR ROI·BUILT BY A DENTIST·TRANSPARENT PRICING·NO INITIAL CONTRACT·  REAL-TIME DASHBOARDS·SMILE SIMULATOR·AI RECEPTIONIST·COST PER ACQUISITION·REVENUE PER PATIENT·NEW PATIENT TRACKING·NO BLACK BOXES·CLEAR ROI·BUILT BY A DENTIST·TRANSPARENT PRICING·NO INITIAL CONTRACT· 
Dental Marketing Intelligence

See Your Marketing.
Actually.

Real-time dashboards. Clear ROI.
Transparent pricing. No surprises.

Built & used by Dr. Donelson, DMD FAGD
Talk to a Dentist
Clinical peer call
See the Platform
Platform demo
Live Practice Dashboard
Live
Cost Per New Patient
$58 ↓ audited
Revenue Per Patient
$1,050
New Patients / Month
65 ↑ monthly
Google Ads ROAS
6.37x
Monthly Goal 74%
Dr. Donelson's practice · Hallmark Dental
The Problem

Most dental marketing is a black box.

They send you a SEMrush report, tell you leads are up, and you have no idea why — or what you're actually paying for.

Lucid is different. You get a live dashboard showing cost per acquisition, revenue per patient, and exactly what's driving your new patient flow.

You can see the levers, adjust them, and watch the results change.

Typical Agency
Ad Spend BreakdownUnavailable
Lead Source AttributionUnknown
Management Fee BreakdownUndisclosed
Actual New Patient CountUnclear
LUCID Dashboard
Cost Per New Patient$58
Revenue Per Patient$1,050
Google Ads ROAS6.37×
New Patients / Month65 ↑
Built by a Dentist

I got tired of paying for marketing I couldn't verify.

After 5 years using the same marketing platform in my own practice, I could finally see exactly what was working — and what wasn't. Cost per new patient. Revenue per case. Which campaigns were actually filling chairs.

The difference between a practice that grows and one that stagnates isn't budget. It's knowing your numbers. I built Lucid so every dentist I know could have that same clarity — at a fraction of what the black-box agencies charge.

D
David Donelson, DMD FAGD
Hallmark Dental · Lucid ROI Founder
Cost Per New Patient
$57.98
↓ verified, not estimated
Dashboard-authenticated
Google Ads ROAS
6.37x
↑ return on ad spend
Trailing 90 days
New Patients / Mo
65
196 scheduled last quarter
Scheduled, not just leads
Years on Platform
5+
Same platform, own practice
Not a sales pitch
What You Get

Everything your current agency
isn't giving you.

Powered by AI agents and full-stack development, we deliver sophisticated marketing strategies with complete transparency. No inflated management fees. No guesswork. Just clean, data-driven intelligence — and tools your current agency doesn't offer.
Real-Time ROI Dashboard
Live visibility into cost per acquisition, revenue per patient, and channel performance — tied to your actual production numbers, not just ad clicks.
AI-Powered Strategy
AI agents continuously analyze campaigns, surface opportunities, and optimize spend — without waiting for a monthly report that arrives 3 weeks late.
AI Receptionist
Answer calls, book appointments, and handle patient inquiries 24/7 — integrated with your practice management software.
Included
Smile Simulator
An AI smile preview tool — clinically designed by Dr. Donelson — embedded on your website. Visitors upload a photo and see their transformation before booking.
Clinically designed
Transparent Pricing
Line-item pricing. You know exactly what you're paying for and what it's producing. No inflated management fees. No surprises — ever.
Full-Stack Marketing
SEO, Google Ads, website, content, and online booking — all under one roof, connected to the dashboard so every dollar is accounted for.
The Platform

See exactly what you're
paying for — in real time.

Every metric your current agency isn't showing you, live on your dashboard. Cost per new patient, Marketing ROI, channel breakdown — all pulled directly from your ad accounts and practice management system.

Lucid ROI Dashboard — real-time dental marketing intelligence
Lead Generation Tool

The smile simulator
that converts visitors.

Designed by Dr. Donelson using real clinical cases. Patients upload a photo, see their potential smile transformation, and book a consultation — before they've ever called your office.

Embedded on your website — one line of code
Captures patient info as warm leads
Clinically designed by Dr. Donelson, DMD FAGD
No dental marketing agency offers this
yourdentalpractice.com/smile-simulator
Live demo
Transparent Pricing

Three tiers.
No hidden fees.

Every plan is line-item priced. You know exactly what you're paying for — and exactly what it's producing. No other dental marketing agency publishes their pricing. That's the point.

Clarity
$1,500/mo
Full-service dental marketing
  • Google Ads management
  • SEO
  • All-in-one practice dashboard
  • Online booking integration
  • Website management
  • Social media content (Facebook)
  • Reputation management
  • AI Voice Receptionist
  • Content Plan Builder
  • Smile Simulator (add-on available)
Lucid Pro
$2,997/mo
Full platform including Smile Simulator
  • Google Ads management
  • SEO
  • All-in-one practice dashboard
  • Online booking integration
  • Website management
  • Social media content (Facebook)
  • Reputation management
  • AI Voice Receptionist
  • Content Plan Builder
  • Smile Simulator — included
$499
One-Time Onboarding Fee

Every new client pays a single $499 setup fee at signing — covers full account configuration, ad account buildout, dashboard setup, and website integration. Non-refundable. No itemized line items.

Add-On · Clarity & Momentum
Smile Simulator
+$149/mo  ·  AI lead capture on your website
Add-On · All Tiers
Additional Location
+$750/mo  ·  Same full-service stack, second location

3-month initial term. Month-to-month after that.

No long contracts. Three months gives us enough runway to show you real data — cost per new patient, lead sources, what's working. After that, you stay because we're delivering — not because you're locked in.

No long contracts
Transparent pricing
30-day notice to cancel
Get Started

Let's make your
marketing lucid.

Two ways in. Talk to Dr. Donelson about what you're seeing in your practice — or book a platform demo to see the dashboard live.

Talk to Dr. Donelson
30-min clinical peer call
or
See the Platform Demo
Full walkthrough with our team
No initial contract  ·  Transparent pricing  ·  Built by Dr. Donelson, DMD FAGD
Prefer email? dr.donelson@lucidroi.com